While everyone talks about content being king, there is no doubt that design and aesthetics are a big part of what makes an audience sit up and take notice of a blog. Designers are often the unsung heroes of the blogosphere.
One Design Works for Millions of Blogs
Last year, we made our first big step in helping designers who use Six Apart platforms by standardizing the layout and structure of templates across all three of our products, Movable Type, TypePad and LiveJournal. With support for this new standard template, designers now have one set of guidelines to follow to reach the biggest possible audience. Instead of learning the details of one particular system, you can focus on what you do best: Creating beautiful, useful designs.
Since the debut of the standard templates last August, the total audience that can be reached with a single design has expanded to include over ten million blogs.
Introducing The Style Contest

In order to demonstrate the benefits of these new styles in a real and practical way, we decided to have a design contest. At the same time, three other driven and talented individuals from our community — Arvind Satyanarayan, Elise Bauer and Jesse Gardner — had the same exact idea.
So we joined forces and today are announcing the fruits of that labor: The Style Contest for Movable Type, TypePad and LiveJournal has launched! Designers: Start your browsers!
Design for millions of blogs. Or just make a few thousand bucks
Sponsored by Six Apart, Adobe and StyleMaster, this contest features over $17,000 in prizes, which includes $10,000 in cash to the Grand Prize and category winners as well as other great prizes. What's more, every qualified entrant gets discounts on some awesome in-demand design products.
The prize winners will be chosen by five excellent designers who have agreed to serve as the contest's judges: Derek Powazek, Jason Santa Maria, Kathy Scoleri and Joelle Reeder and John Allsopp.
So whether you are a designer or someone who loves a great design, The Style Contest is for you.
Acknowledgments
First, we'd like to thank all of you who use TypePad, Movable Type and LiveJournal. We at Six Apart recognize that design helps tell your readers who you are, and we want to make sure our blogs are as attractive and pleasing as our customers.
We are extremely happy and thankful to have our talented and creative judges on our team. In selecting them, we know that we've chosen people who not only understand design at a visceral level but are people who are well-respected and well-known in their field. They know their stuff.
All of us at Six Apart also want to thank and recognize The Style Contest team — Arvind, Jesse and Elise — for their Herculean efforts in making this contest a reality. They've already put in hundreds of hours in making sure this was the contest was the best it could be. Thanks to those efforts, we're sure we'll be seeing some exciting and beautiful designs.
And finally, we'd like to acknowledge you, the designers. Without you we would all still be using Comic Sans, technicolor horizontal rules, animated under construction gifs and blink tags. We thank you for rescuing us from that visual hell. This contest is for you. We can't wait to see what you come up with.
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