After some discrepancy, Ze Frank has laid into me because he doesn't believe how he could only have a fraction of the audience size of Rocketboom.
I was pretty surprised because we have had some friendly emails recently and he has asked me about my stats but apparently didn't believe me. I have even offered to have him come by and have a look but he would rather just assume I must be wrong I guess.
It turns out Ze receives about 30,000 downloads per day compared to Rocketboom which receives well over 300,000 per day.
As a result of Ze's outspoken concerns, I got a call today from Marshall Kirkpatrick from Techcrunch who wanted to go over all of my stats. He was pretty skeptical at first but I gave him logins for the various servers and spent an hour on the phone going over everything.
He confirmed my numbers. This is not a first, and you don't need to take it from him.
I have always been open about this and Rocketboom is in a very, very different position than Ze Frank.
Ze has been doing online video for a very long time, but he uses 1.0 means of distributing his show (e.g. no links out of his site, no off-site distributions or redistribution partners) and he only started to identify with "videoblogging" once videoblogging defined him. In otherwords, Ze is brilliantly interactive with his not-safe-for-work-or-school audience, but has not done much, relitively speaking, in pioneering the space that we are both defined by now and he has not been much of a contributor to lifting up others in terms of sharing his ideas for how to make all of this work.
I always thought he should do a short-form daily show and told him as much a year before he finally did. During the year that he didn't, he missed quite a bit.
Overtime, Rocketboom has become very pervasive internationally, especially as a reference point to which other things are often compared and tried.
Just looking at my stats today, I noticed we have over 15,000 phone distributions of each episode alone. That's half Ze's total daily audience on the phone. Lets not get into TiVo which accounts for more than the other half, our daily Japanese version, TVTonic type aggregators, home made aggregators, my goodness, my rant -> .mov files, .wmv, full_.wmv .3gp, .3gpp, .mp4, .mpg _hd.mov just for each episode to accommodate everyone.
While this sounds spread out, in short, statistics can be known very easily and clearly - there is no mixup or problem with understanding video stats:
The core of the matter is not hits or page views or uniques or subscribers or Alexa #'s it's how many completed videos were served. The video carries the ad. So that is what the advertiser wants to know, that is the ultimate value number and that is what Mr. Frank stated he was most concerned about: ad revenue potential. For any website that uses Apache and keeps a log file (i.e. the majority of the websites on the internet), this is a no brainer to see. Again, its simply a video file and fIles are easily counted.
I'm with Brogan, this is no time to compete.
I'd say don't worry about it so much, just do your thing; if you have a creative voice like Ze does, 30,000 is a huge amount of people to be watching daily, more will come in due time.
***update: Even Alexa is in on the game and posted a graph on their front page. Dear frenzy, Ze Frank has a big website with a lot of stuff going on and has been doing it for years. He said he gets 30,000 views of his show. How many page views does he get? A lot more which is likely fueling his Alexa status. Rocketboom delivers more videos than page views. Look now at how our Alexa stats have gone up today. It's just an indication of ONE KIND of audience out of the many kinds of audiences out there. Google trends is another story too. Boingboing has 3-million people per day reading, it's all relative.
Originally
from Dembot
by Rocketboom
reBlogged
on Oct 24, 2006, 9:13PM